If you've been in or around small business, you've probably noticed that they share a lot of the same challenges and opportunities.
If you look deeper, though, you'll probably notice that that's only half-true: small businesses in the same stage of growth share the same challenges and opportunities. One size doesn't fit all when it comes to growing small businesses.
My book, The Small Business Life Cycle, shows how to navigate the different stages of small business growth. You'll be in and out of it in an afternoon, but the insights you'll learn will stay with you for years.
We've created this page to share additional resources that support the book. Given that we shared a lot of the ideas on this website before we wrote the book, you'll see a lot of the same ideas here. They're much more worked out and polished in the book, though. And, as much as I like free stuff, too, the book is the best way to really understand and apply the material. Given that it's also available for Kindle, you can be reading it in two minutes.
Suggested Reading for Each Stage of the Small Business Life Cycle
- Prove Them Right
- Why You're Undervaluing Yourself (And How To Stop)
- The 3ps of Pricing Part One: Perception
- The 3ps of Pricing Part Two: Placebo
- The 3ps of Pricing Part Three: Positioning
- What WWII Can Teach You About Business: The Beachhead Offer
- Failure Is An Opportunity
- Getting Some Perspective On Your Epic Losses and Failures
Looking to Share The Small Business Life Cycle with Others?
Great! We so appreciate you being excited enough about this book and your journey that you want to share it and support us! You can check out our The Small Business Life Cycle Promotion Kit to find information and assets related to sharing the book.